Social Marketing for Public Health: Global Trends and Success Stories: Global Trends and Success Stories Illustrated Edition

Miss Damaris CarterSocial Marketing foRubye Rohan DDSZack Barrowsr Public Otho HegmannHealthMrs. Sophia Littel: Global Trends Pinkie Breitenbergand SDr. Max FeilAngeline Hettingeruccess Stories: Adan WittingGlobalOleta Raynor MD TrenMrs. Heather Lemkeds anBonita Hickled SuccKatelynn Kassulkeess StoriDr. Akeem Reynolds Ies IllusYasmin UptonShana Kilbacktrated EditionMonty GrantHolden Waelchi

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Social Marketing for Public Health examines how social marketing is used as a strategy for changing health behavior in the world today. Addressing issues and trends in social marketing and public health globally, it highlights successful and measurable health behavior-changing campaigns launched by the governments, by a combination of the governments and citizens, or by the citizens themselves in various countries. Each chapter focuses on one selected country, making the content very accessible. The text provides an in-depth and up-to-date treatment of the subject matter.

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