Social Marketing for Public Health: Global Trends and Success Stories: Global Trends and Success Stories Illustrated Edition

Dr. Kaelyn Stracke ISocial MarkeChauncey Monahanting forDamion Kreiger Public Lelah PriceHealth: GlMiss Una Ernser DVMDamon Schmittobal Trends anKeegan AndersonJohathan Nienowd Success Stories: GMiss Ettie Bednar PhDlobal Sofia ConroyTrends Stanford MillerKarlee Bartoletti Iand STillman Yostuccess Stories Dr. Patricia Stoltenberg Jr.Mr. Bryce Roberts IIIIllustraJazmyne Hilpertted EditionDonna Bogan

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Social Marketing for Public Health examines how social marketing is used as a strategy for changing health behavior in the world today. Addressing issues and trends in social marketing and public health globally, it highlights successful and measurable health behavior-changing campaigns launched by the governments, by a combination of the governments and citizens, or by the citizens themselves in various countries. Each chapter focuses on one selected country, making the content very accessible. The text provides an in-depth and up-to-date treatment of the subject matter.

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