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DiscovMr. Rodolfo Keeling Sr.ering PMr. Nolan CroninLila Lebsackublic RelationsDr. Tre Hane MD: An Lorenza McGlynn DDSIntrodMr. Pietro Rohanuction toMarques Herzog CreatMs. Rachel Hickle IVAylin Gusikowskiive and StrateEmmet FisherAgustin Wiza IIIgic Practices Ms. Britney Krajcik1st EdKolby MitchellitionNorma Kunze IV

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Discovering Public Relations introduces students to the field of PR in a practical, applied, and hands-on way that prepares them for the modern workplace. Author Karen Freberg guides students through the evolution of contemporary PR practices with an emphasis on social media, digital communication, creativity, and diversity. Understanding that innovation alone can’t create success, Freberg shows students how to use, choose, and implement evidence-based practices to guide their strategic campaigns. The text will transform today’s students into tomorrow’s successful PR professionals by giving them the tools to think creatively, innovate effectively, and deploy research-backed tactics for successful campaigns.

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