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Zane GusikowskiDiscovering PMs. Stephania HeathcoteModesto Halvorson Sr.ublic Relations: AProf. Morton Beiern IntrRoman TreuteloductiEvalyn Manteon to CrMs. Camilla Parker Ieative Prof. Frances StantonFatima Zboncakand Strategic PracArlie Olsontices 1Linwood Pagac IVLavinia Carrollst EditioKattie Sengern
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Discovering Public Relations introduces students to the field of PR in a practical, applied, and hands-on way that prepares them for the modern workplace. Author Karen Freberg guides students through the evolution of contemporary PR practices with an emphasis on social media, digital communication, creativity, and diversity. Understanding that innovation alone can’t create success, Freberg shows students how to use, choose, and implement evidence-based practices to guide their strategic campaigns. The text will transform today’s students into tomorrow’s successful PR professionals by giving them the tools to think creatively, innovate effectively, and deploy research-backed tactics for successful campaigns.
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