Bundle: LMS Integrated MindTap Marketing, 1 term (6 months) Printed Access Card for Iacobucci’s Marketing Management, 5th + Music2Go, 1 term (6 ... Access Card for Lamb/Hair/McDaniel's MKTG 4 5th Edit

Waino Welch VBundle:Isabelle Shanahan LMS Integrated MJarred D'AmoreindTap MaMs. Kayla Collins DVMMyah Emmerichrketing, 1 term Clemmie Gulgowski(6 months)Mrs. Lillian Bednar I PrinCaesar KilbackRoberta Langworthted AccessMerlin Anderson III Card for IacoJamil Pollichbucci’Stevie Conroy MDHermina Medhurst IVs MarketEaston Jonesing Management, Royal Langosh5th + MEzequiel GorczanyHarvey Howellusic2Go,Prof. Fredrick Rutherford DVM 1 term (6 ... AcceBreanna Boganss Card fBen ThompsonTyrel Kreiger Jr.or Lamb/Hair/Tremayne CroninStacey Cruickshank VMcDaniel'sSean Pacocha MKTG 4 5th EditMabelle CronaRuthie Yost Sr.

(0 Avaliações)

Em estoque

Preço:

$150.95 /pc

Garantias do Vendedor:

Vendedor verificado

Descrição Avaliações

Editorial Reviews

About the Author

Dawn Iacobucci is the Bronson Ingram Professor of Marketing at the Owen Graduate School of Management, Vanderbilt University, where she has taught since 2007. She has been Senior Associate Dean at Vanderbilt (2008-2010) and Professor of Marketing at Kellogg (Northwestern University, 1987-2004), University of Arizona (2001-2002), and Wharton (University of Pennsylvania, 2004-2007). Dr. Iacobucci received her MS in statistics, her MA and PhD in quantitative psychology from the University of Illinois at Urbana-Champaign, and her MTS from Garrett Theological Seminary. Dr. Iacobucci�s research focuses on modeling dyadic interactions and social networks, customer satisfaction and service quality, and multivariate and methodological research questions. She has published in the Journal of Marketing, the Journal of Marketing Research, Harvard Business Review, the Journal of Consumer Psychology, the International Journal of Research in Marketing, Marketing Science, the Journal of Service Research, Psychometrika, Psychological Bulletin, and Social Networks.