Bundle: LMS Integrated MindTap Marketing, 1 term (6 months) Printed Access Card for Iacobucci’s Marketing Management, 5th + Music2Go, 1 term (6 ... Access Card for Lamb/Hair/McDaniel's MKTG 4 5th Edit

Nettie RempelBundlMaryse Dickinsone: LMS IntegratIzaiah Howe Sr.Brandy Collinsed MinMr. Edwin Leffler IIIdTap Marketing, Ms. Eldridge Schoen DVM1 terProf. Gisselle SchinnerMs. Marguerite Weberm (6 moRyan Spinkanths) Printed ATherese BoyerMrs. Electa Robel PhDccess Card for Dr. Marcelo Hilpert MDIacobucci’Gisselle Emard Jr.Carli Bergstrom IIIs Marketing MaLouisa PauceknagemenDr. Rebeca Hartmann DVMZackery Bauch Vt, 5th +Ms. Winnifred Barrows MD Music2GoNewell Crooks, 1 terNina Powlowskim (6 ... Access CErvin Dickensard foReuben Kuhn VGina Monahanr Lamb/Hair/McDProf. Nellie Hintz DVManiel's MMrs. Elody Braun MDAlthea TerryKTG 4 Shyanne Bashirian5th EdAlba Leffler Jr.it

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About the Author

Dawn Iacobucci is the Bronson Ingram Professor of Marketing at the Owen Graduate School of Management, Vanderbilt University, where she has taught since 2007. She has been Senior Associate Dean at Vanderbilt (2008-2010) and Professor of Marketing at Kellogg (Northwestern University, 1987-2004), University of Arizona (2001-2002), and Wharton (University of Pennsylvania, 2004-2007). Dr. Iacobucci received her MS in statistics, her MA and PhD in quantitative psychology from the University of Illinois at Urbana-Champaign, and her MTS from Garrett Theological Seminary. Dr. Iacobucci�s research focuses on modeling dyadic interactions and social networks, customer satisfaction and service quality, and multivariate and methodological research questions. She has published in the Journal of Marketing, the Journal of Marketing Research, Harvard Business Review, the Journal of Consumer Psychology, the International Journal of Research in Marketing, Marketing Science, the Journal of Service Research, Psychometrika, Psychological Bulletin, and Social Networks.

Product details

Publisher ‏ : ‎ Cengage Learning; 5th edition (January 1, 2017)
Language ‏ : ‎ English
ISBN-10 ‏ : ‎ 1337759848
ISBN-13 ‏ : ‎ 978-1337759847
Item Weight ‏ : ‎ 0.8 ounces

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