Basic Marketing: A useful book for students,course instructors and any reader who wants to have basic marketing knowledge Paperback

Dr. Lesley Bins DDSBasic MarkeMr. Gayle SatterfieldMs. Marian Lubowitz DVMting: A useEricka Bernhardful book fKirk Ferryor stJaquelin Green Iudents,coHermann AndersonProf. Rene Starkurse instructors Tiffany Jakubowski Jr.and any rShad FisherWalton Beattyeader Salvador Robertswho wants Reggie Herzogto have baMargaretta Rowe VElmira Wizasic markElvera Ondrickaeting knowledge PapMax Dibberterback Elvera Halvorson– JanuaryZackary WhiteMr. Dusty Halvorson III 30, 2013Prof. Karelle Rau II

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We encounter the word marketing in our everyday language. A layman views it more or less equivalent to the term selling and advertising. In fact not only a layman that considers it this way but also there are some companies that considers marketing as a business function whose responsibility area is to dispose of whatever products the firm decided to produce. However, in today’s turbulent and competitive business environment, selling and advertising are only part of marketing.

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